BR International Consulting Services GmbH (BR ICS) realized a special advertising measure. In cooperation with the consulting company for rail transport „ChemCargo CONSULT“and the creative agency „agentur mediadrei“, a Siemens Vectron was branded.
Project organizer Andreas Gluhak (ChemCargo CONSULT) about the advertising measure: “With the approval of the locomotive rental company ELL, the opportunity arose to offer this form of advertising. Since BR ICS has many international customers from the railway industry, the advertising fits the company perfectly.
Project implementation was the task of a multi-person team. Alexander Eltner (agentur mediadrei) on the special features of the project: “We produced a particularly robust foil for this project, after all, the locomotive is permanently outdoors. The round elements of the locomotive in particular required a great deal of sensitivity when it came to the foiling. "
The branded locomotive is used in European rail transport. Austria, the Czech Republic, Hungary, Slovakia, Germany and the Netherlands are the countries the branded train can be seen.
BR ICS thanks Andreas Gluhak for the professional organization, Alexander Eltner and his team for the successful implementation and Markus Lang for the great documentation of the project.